top of page


Screen Shot 2019-07-27 at 5.25.49 PM.png

“When you look beautiful you feel beautiful, and it’s that kind of happiness that I try to give to women every day.” – Dena


Dena Raia is a Licensed Cosmetologist and Licensed Permanent Make-up and Tattoo Artist with over a decade of experience in professional make-up artistry. Dena has made a name for herself working in the beauty and fashion industries as well as the NY and Long Island Bridal Market.

A native New Yorker, Dena started out in art and design, but it was painting faces that harnessed her skills and passion.  After graduating from the Fashion Institute of Technology and working in the fashion industry for a couple of years, she decided to embrace makeup full time. 

She has worked for top cosmetic lines including Clinique, NARS, Calvin Klein Cosmetics, and as a Sales Executive and National Makeup Artist for Napoleon Perdis Cosmetics.  She has worked at fashion shows for both New York and LA Fashion week and she treasures the vast experience she has gained as a pro artist.


In 2015 she added Microblading to her training repertoire and shortly after began training in Paramedical Tattooing as well.

She completed her Microblading Training with the Elite and Prestigious PhiBrows Academy and Top Microblading Master Gabriela Addie. She has received multiple certifications in different areas of Microblading and continues to perfect her craft to provide you with the best brows possible.

In 2018 she earned her certification in Para-Medical Tattooing With the Sauler Institute at Penn Hospital in Philidelphia.  She loves that she was able to add this unique skill set to her pracitce.  She has been able to greatly impact peoples lives through her craft and the reward has been something she finds truley fulfilling.

Dena has learned from her clients one universal rule: women want to look fresh, flawless and beautiful. It’s this principle that drives her signature style that is feminine, natural and a little bit of fun :).


  • Long Island's Top 30 Under 30 Business Professionals (2015)

Certifications / Master classes

  • Licensed Cosmetologist/Natural Hair stylist (NYS)

  • Licensed Waxer (NYS)

  • Licensed Body and Tattoo Artist (NYS BOH)

  • Certified Microblading Artist  (PhiBrows Academy) 

  • Certified Makeup Artist (Multiple Master Classes)

  • Updo and Special Occasion Hair Stylist (Multiple Master Classes)                                                                                         

bottom of page